Advertising is the business for the weird, cool kids, so why not have ad agencies that reflect that.
Agency culture is one of the reasons I love this business -- the murals, the Nerf guns*, the foosball machines, the in-house bars, the planned and impromptu get-togethers, the chucks and tattoos everywhere -- it's a fun and open place to be creative.
(*I do not like the football throwing, however. It just feels like a bad idea.)
We work hard and we play hard. (Though sometimes it's more like: We work
HARD and we play
hardish.)
Seriously though, the perks balance things out a bit. Whether it's a half-day to go trick-or-treating with your kids or a conference room turned World Cup Headquarters, ad agencies are more fun than the average office space.
Here are some great office perks that make getting to work far more rewarding.
These Insane Ad Agency Office Perks Make Us Think We Chose The Wrong Job
When it comes to jobs with the best perks,
most people think that tech companies in Silicon Valley top the
list. But the free food and gym memberships that tech companies tout are
just the tip of the iceberg where ad agencies are concerned.
For years, agencies have been creating perks for their employees that
are as creative and large in scale as the campaigns they create for
their clients.
From building theme bars in the office (like TBWA/Chiat/Day's
SurfBar) to hosting rock festivals to encouraging employees extreme
hobbies, these agencies have done everything to make sure that their
employee's make their friends jealous when they talk about an average
day at work.
In an environment where the staff is very young
(at
Goodby, Silverstein & Partners employees the average age of
employees in any meeting is, allegedly, 27) perks like these tend to
keep people happy and help them forget the number of all-nighters
they're asked to pull.
Creativity Stipends - DDB Canada
DDB
Canada offers every employee $250 to buy something that fuels
creativity. One employee, for example, bought the Go-Pro camera that
took this picture. Other employees have spent the money on acting and
art classes, books, music, and TED conferences. The fuel money can even
be used for an iPad if that's what inspires you.
All Agencies Have Free Food!
Most
agencies seem to recognize that free food is important for keeping
their employees happy. In many cases this goes above and beyond the
popcorn in the kitchen or free tea and coffee. Here are some of the best
food perks:
- 72andSunny - Every other Friday the CFO barbecues lunch for the entire agency.
- McGarryBowen - During the summer a Mister Softee
ice cream truck comes up the car elevator to the 11th floor and serves
free cones. They also have a snack wagon that circulates at night.
- Droga5 - Every night they cater dinner for their employees.
- DDB Canada - Every last Friday of the month is Hot Dog Day.
- Deutsch LA - Bagel Mondays and Donut Fridays are an institution at this agency, enough so that they put it on t-shirts.
The New Bar - JWT
This
isn't a nightclub, it's the bar at JWT's New York office. The huge
venue features a 50-foot-long bar where employees a full selection of
subsidized Diageo spirits (they're a client) and eat happy-hour foods,
like wings, three nights a week.
JWT also hosts industry events in this space — they are the
advertising hub host for Social Media Week NY — and play host to the
occasional band, like
Foreigner.
Beer Is The New Martini
While
the three martini lunch is no longer a common occurrence at today's ad
agency, that doesn't mean alcohol has completely disappeared. A number
of agencies have bars with subsidized drinks on-site, including
TBWA/Chiat/Day's SurfBar and the legendary Central Filing bar at BBDO
New York.
More often, agencies are providing beer free of charge. Mother,
72andSunny, HUGE, Wieden + Kennedy, and Big Spaceship all have either
taps or beer fridges in their kitchens and Venables Bell & Partners
brings in a keg every Friday. Because, as a HUGE employee said,
"Charging employees for beer? That's outrageous."
Disruptive Thinker Transport - Crispin, Porter + Bogusky
If
you see this old prison bus, called the Disruptive Thinker Tank,
cruising the streets of Boulder its not full of convicts, its full of
Crispin, Porter + Bogusky employees. The agency outfitted the old bus
with comfy seats and Wi-Fi and it now serves as an employee shuttle
throughout the city. For fun they repainted it to look like a prison
bus, complete with fake bullet holes.
The Royal Wedding - BBH
Bartle Bogle Hegarty was founded by John
Bartle, Nigel Bogle & Sir John Hegarty in London in the early
1980s. And while the agency now has six locations worldwide, offices in
the network still make sure to honor their British roots. In honor of the Royal Wedding last year, employees
enjoyed an English breakfast - with bunting, English tea, bacon
butties, and more. The agency also holds an annual trivia night.
Screen Printing Classes - Mother New York
Many
agencies provide classes and lectures for their employees with ad
industry heavy hitters and interesting entrepreneurs. Mother New York,
however, provides something totally different. Their weekly in-house
screen printing class allows all employees -- not just the art directors
and copywriters -- a chance to flex their creative muscle.
Waffle Wednesday - Mother New York
While many agencies provide free food, Waffle Wednesday's in Mother New York's office just seem like a step above.
Each
Wednesday morning, employees make homemade waffles with all the
fixings. On occasion, they may wait until lunch and serve it up with
fried chicken.
Australia Day - Droga5
In honor of their Australian founder, David Droga, Droga5 celebrates Australia Day every January 26th with Australia-themed
food (e.g. meat pies), drinks (e.g. Foster's beer) and entertainment.
One year, they filled part of the office with sand and threw a beach
barbie.
Plan B - 24 Hours of Lemons
Plan
B in Chicago has half the agency working on a very special
project. Every other week, the 20-person team meets to discuss the 1973
VW Fastback they're is entering in "
24 Hours of LeMons," a farcical car race.
The Rooftop - Grey New York
When
Grey moved into a new office in 2010, they gained an open floor plan
and a gorgeous rooftop deck. The space is used for everything from
meetings, to eating lunch, to sunbathing. They also host parties on the
roof, which has a bar.
A Buddhist Monk on Staff
With the creative reviews, production meetings, and client presentations, agency life can be stressful. So CP+B has an
ex-Buddhist monk on staff who conducts mindfulness sessions throughout the week.
It can also be hard to get to the gym. So AKQA, Grey, HUGE, and Wieden + Kennedy have in-house yoga classes.
72andSunny employs a life coach for its employees.
Point Break Live - 72andSunny
72andSunny
brings performance artists into the agency. Last year, the shop hosted
it's own performance of Point Break Live, a play based on the Patrick
Swayze movie of the same name, that has an audience member play the
Keanue Reeves role.
Kicks Contest - Saatchi & Saatchi
The
Kicks Contest awards those employees with the most awesome sneakers.
Originating in the Los Angeles office, the contest—and the smack-talk
that goes with it—quickly spread through the entire global network of
agencies.
The contest consists of three rounds—one in July, another in August
and a third in September. Employees were asked to model their most
coveted pair of sneakers. Last year's Los Angeles judges included
skateboarder Bob Burnquist and Motocross star Jeremy “Twitch”
Stenberg. Zappos gift cards were awarded to the first, second and third
place winners. The grand prize winner also earned a pair of
custom-designed shoes from Jeremy Sternberg's new line.
This year grand prize winners from the Los Angeles, New York, China
and Australia offices will go toe-to-toe to be name best kicks in the
Saatchi & Saatchi network.
Ad Agencies Love Dogs
While
having dogs at work would be a major perk for most of us, it is a
fairly standard practice among ad agencies. There are a few possible
reasons for this: dogs help make great ads; playing with a dog during
work is a stress reliever; or agencies don’t want their employees
worrying about their starving pets while they are pulling an all-nighter
before the big presentation.
Either way CP+B, HUGE, Goodby, Silverstein & Partners, and Droga5
all allow employees to bring their furry friends to work.
TBWA/Chiat/Day even has a dog run at the office.
Employee Appreciation Month - Droga5
Droga5
in New York sets aside the entire month of October to honor its
employees. The month always kicks off with the management team cooking
everyone breakfast, and every day of the month features something new
and fun for the employees: a raffle, gifts, free massages, a sundae bar,
free happy hour, personal finance consultations, and field trips to
nearby museums.
Hatch Project - Venables Bell & Partners
The Hatch Project is a competition for Venables Bell & Partners employees
to submit their best business idea. The winner received $10,000 dollars
and the help of the agency to create the business.
Annual Ski Trip - Mother New York and Big Spaceship
After
all of the year end and Super Bowl stresses, Mother New York and Big
Spaceship in Brooklyn like to treat their employees to a nice relaxing
ski trip. This year, Mother is taking all 130 people on a two-day,
all-expenses-paid trip to Stratton, Vt.
The Barrelhouse - Pereira & O'Dell
When Pereira & O'Dell outgrew
their original office in San Francisco, they decided that instead of
selling or renting it they would find a way to use it. Three years
later,
The BarrelHouse is
a space that is popular for charity events, agency events, movie
screenings and performances. Musical artists Wyclef Jean, We Are
Scientists and Sean Hayes have all performed free concerts there.
5353 Festival - TBWA/Chiat/Day
Each
September for two years, TBWA\Chiat\Day in Los Angeles has turned their
parking lot into a music festival for their employees. The
5353 Festival
celebrates the creative culture of the agency. Employees—who are also
painters, photographers, fashion designers, poets, sculptors and
musicians—can set up booths to share their talents. The agency also
invites L.A.'s favorite food trucks and best local bands. Last year's
line-up included Dustbowl Revival, He’s My Brother, She’s My
Sister, WATERS, and DJ Soft Touch.
The Gallery @ 72andSunny - 72 and Sunny
Tucked
inside Los Angeles agency 72andSunny is its art gallery. To inspire the
creative minds in the building, "The Gallery @ 72andSunny" has hosted
exhibits like The Vader Project, which asked L.A.'s hottest underground and pop surrealist artists to re-imagine Darth Vader's iconic helmet. This year, husband and wife muralists Hitotzuki flew from Japan to work on a signature wall piece that will stay permanently.
The space has previously been transformed by House of Blues artist
Glenn Fox, whose black-light friendly designs were a perfect backdrop
for the rave that 72andSunny hosted for their employees.
The Extreme Concierge - Crispin, Porter + Bogusky
Also
unique to the Boulder office of CP+B is the “Extreme Concierge.” He’s a
motorcycle mechanic by trade, but he does anything from
wax employee snowboards to tune bikes.
He’s even been known to weld things together on the fly. The concierge,
whose shop is in the agency's office, also lends out camping equipment,
snowboards, skis and bikes.
Read more: http://www.businessinsider.com/these-insane-ad-agency-office-perks-make-us-think-we-chose-the-wrong-job-2012-2?op=1#ixzz27VJthC8C
